As you might have heard already The Elephant Parade is coming to India!
The Elephant Parade is a social enterprise and runs the world's largest art exhibition of decorated elephant statues. Created by artists and celebrities, each Elephant Parade statue is a unique art piece. The life-size, baby elephant statues are exhibited in international cities and raise awareness for the need of elephant conservation.
We have been invited to participate, and as you can imagine we are humbled and thrilled!! We have taken up this project in collaboration with Rooshad Shroff and we want to make sure that the final outcome reflects both offices sensibilities and methodologies...quite a challenge! So after multiple iterations (and a couple of failed options) we settled for a weathering steel baby elephant.
Like in most of our projects we tried to learn from the vectors in the context (in this case an baby elephant statue) and to work with material joints enhancing them and making a design feature out of them.
On top of the weathering steel, Rooshad is going to decorate it with colourful embroidery.
We finally got our elephant from London a couple of weeks ago and work has started. We will keep you updated, in the meantime you can find out more in our Instagram account @shroffleon !
