SHROFFLEóN: 302

"Walk the Talk with your Mentor" is an special initiative by ‪THE ECONOMIC TIMES ACETECH‬ for the architecture fraternity.

The notion is to cultivate an interaction between veterans and young architects so as to shape the future of Indian Architecture -

The role of Design in addressing the problems of Climate Change
The role of Education in Architecture
The context of Colour in Architecture
The Urban Challenge
The Definition of Iconic Architecture

DATE: 30th OCTOBER 2015
VENUE: Charles Correa Tribute Lounge, Bombay Exhibition Centre; Nesco Grounds, Mumbai
SESSION 1/2: 10:30 am onwards

PROFILE

SHROFFLEÓN IS A FULL SERVICE AWARD WINNING DESIGN FIRM OFFERING COMPREHENSIVE ARCHITECTURAL,  PLANNING AND CONSULTANCY SERVICES TO CIVIC, MUNICIPAL, INSTITUTIONAL AND PRIVATE CLIENTS.   A YOUNG AND DYNAMIC CREATIVE STUDIO WITH A BURGEONING REPUTATION AS A PROFESSIONAL ORGANIZATION KNOWN FOR ITS INNOVATIVE SOLUTIONS, THE PRACTICE THRIVES ON THE ENERGY, ENTHUSIASM AND FRESH THINKING OF A TEAM OF YOUNG ARCHITECTS WHO WORK CLOSELY WITH EXPERIENCED SENIOR MENTORS. OUR PROJECTS BENEFIT, IN NO SMALL MEASURE, FROM OUR ASSOCIATION AND COLLABORATION WITH EXPERIENCED STRUCTURAL, LIGHTING, MECHANICAL AND LANDSCAPE CONSULTANTS THAT WORK TOWARDS CREATING A HOLISTIC PROJECT.   OUR METHODOLOGY IS CHARACTERISED BY A DEEP INQUIRY AND AN INTELLECTUAL COLLABORATIVE EXCHANGE: THE DESIGN WORK BEING INFORMED BY INTENSIVE RESEARCH AND AN EXPERIMENTAL APPROACH. SHROFFLEÓN CONTINUALLY STRIVES TO INVENT AND INNOVATIVE, ENVIRONMENTALLY RESPONSIBLE DESIGN SOLUTIONS WHILST CREATING SPACES THAT ESTABLISH HEALTHY CONNECTIONS; FLUID EXCHANGES BETWEEN INHABITANTS AND THEIR ENVIRONMENTS. WE TEND TO VIEW EVEN THE MOST DEMANDING AND COMPLEX CLIENT NEEDS AS OPPORTUNITIES TO CREATE TRULY INNOVATIVE ARCHITECTURAL SOLUTIONS -SOLUTIONS THAT ARE INTENDED TO MEET AND HABITUALLY SURPASS CLIENT EXPECTATIONS. THE STRENGTH OF OUR STUDIO LIES IN INSPIRED CONCEPTUAL THINKING, BACKED BY THE DEMONSTRATED EXPERIENCE, SKILLS AND TECHNICAL EXPERTISE TO COMPETENTLY TRANSLATE ABSTRACT IDEAS INTO REALITY.   OUR PROJECTS SPAN ACROSS SCALES - FROM LARGE SCALE URBAN PROPOSALS TO SMALL, RESIDENTIAL PROJECTS, ARCHITECTURE INSTALLATIONS OR ARTIFACTS, WITH EACH PROJECT GEARED TOWARDS MAXIMIZING INHERENT LATENT POTENTIAL, PERFORMANCE AND VALUE THROUGH FINE TUNED WORK METHODOLOGIES. ROOTED WITHIN A SINGULAR CONCEPT, EACH PROJECT STARTS WITH A CAREFUL ANALYSIS OF THE SITE AND THE BRIEF. THE PROJECT DEVELOPS IN CONJUNCTION WITH THE CLIENT; THROUGH AN IDENTIFICATION OF THE CONSTRAINTS, OBJECTIVES, POTENTIALS AND MOST IMPORTANTLY, THE BUDGET.   THE WORK OF SHROFFLEÓN, INCEPTED IN 2008 IN ITHACA, NEW YORK BY KAYZAD SHROFF AND MARÍA ISABEL JIMÉNEZ LEÓN , HAS BEEN WIDELY PUBLISHED IN LEADING NATIONAL AND INTERNATIONAL ARCHITECTURE, DESIGN AND INTERIOR WEBSITES, BLOGS AND MAGAZINES.   OUR OFFICE, 302, IS LOCATED WITHIN THE HISTORIC CENTER OF MUMBAI, CHURCHGATE, BOASTING OF A VIEW TO A DIRTY DUCT.   WE ALSO HAVE AN UNTRAINED OFFICE DOG, ADOBE.

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KAYZAD R. SHROFF & MARÍA ISABEL JIMÉNEZ LEÓN

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